Search Engine Optimization or SEO is the new magic which drives the internet world. What is the use of a content which can never be visible in the search engine’s top 10 pages? How could someone earn or reap in profits from content management, if the content fails to pass the quality of guide lines mentioned in the Google Webmaster Guidelines official page? It has always been about making money in the end so we must all make it a point here that no one is here for charity, no one wants to waste their time writing about anything and wait for the magic to happen which will rank their website in Google SERP’s. This magic stick which we are expecting is the SEO.

In short Google Webmaster Guidelines does not provide any specific way by which we can optimize the content on page and offpage. The only thing we need to keep in mind is the fact that excessive optimization is also an evil. A well defined content with images and mild correlation to keywords with proper heading tags is all what it preaches. This is the basic guidelines and the rules laid down for the end user. But you must be very careful while following these steps. Here in this article we will analyze how SEO works and what should be our approach to get better rankings in the Google SERP’s. Continue reading →

The Godfather Google, has no doubt laid down the basic guidelines for starters, but as you start diving in the ocean of razor sharp competition and the money it pays back there are huge chances that one fine day you will find yourself on the edge of moral decision. Sooner or later it will be your choice on how you want the dice to roll. Here in this article we will try to understand the laws of Search engine rankings and basic understanding of quality content to influence the SERPs.

With the advancement of the information edge the demand for genuine information is always on its new time high every other day. From blogs to forums and decade old websites to new rookie players the stage is an open game now. The fair chance to win with survival of the quality content, every other person seems to try their hands in this field. Now when the investment is less and talent beats experience we have tough competition and wherever their is competition there are rules which should not be broken.

Google Webmaster Guidelines

Google lays down three point guidelines in their official support page. In simple words -

1. User-friendly Interface for easy navigation.
2. Clear error free web pages so that the bots can index page correctly.
3. Quality content for better user experience. Continue reading →